Friday, May 22, 2009

Armani's New Perfume -- FYI

Giorgio Armani will launch a new perfume that will be inspired by the women in his life. Called Idole d’Armani, Jean-Pierre Charriton, president of Giorgio Armani Parfums Worldwide, mentioned to WWD that "'he wanted to do a real tribute to femininity, a big thank you to all the women who have inspired him over the years.'" This perfume is expected to be introduced to the market in September. Idole d"Armani is a spicy floral fragrance. It opens with Sicilian clementine, juicy pear, ginger and Indian davana. Its middle notes are absolute saffron, Egyptian jasmine, and loukoum rose, and it dries down to patchouli and vetiver. The shape of Idole d' Armani's bottle is circular and it is inspired by the Art Deco period. It will be available in three sizes as an eau de parfum: 1 oz for $39.50, 1.7 oz for $62 and a 2.5 oz for $75.

Source: WWD

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