Award Winning Fragrances: The FiFi Awards 2009

The 37th Annual FiFi Awards has commenced at The Armory. According to many reports, it was a star-studded event. Here is a complete list of the winners of this coveted prize :

Fragrance of the Year — Women’s Luxe:
Harajuku Lovers Fragrances: Love, Lil’Angel, Music, Baby, “G” by Coty by Gwen Stefani — Coty Prestige

Fragrance of the Year — Men’s Luxe:
I Am King by Sean John — Sean John Fragrances

Fragrance of the Year — Women’s Popular Appeal:
American Beauty Beloved — BeautyBank

Fragrance of the Year — Men’s Popular Appeal:
McGraw by Tim McGraw — Coty Inc.

Fragrance of the Year Unique Boutique:
Private Blend Champaca Absolute by Tom Ford — Tom Ford Beauty

Fragrance of the Year Women’s Nouveau Niche:
Chloé Eau de Parfum — Coty Prestige

Fragrance of the Year Men’s Nouveau Niche:
The Beat for Men by Burberry — P&G Prestige Products Inc.

Fragrance of the Year — Private Label/Direct Sell:
Sexy Little Things Noir Eau de Parfum by Victoria’s Secret — Victoria’s Secret Beauty

Hall of Fame:
Marc Jacobs

Female Celebrity Fragrance of the Year:
Paris Hilton

Fragrance Hall of Fame:
Cool Water by Davidoff — Coty Prestige
White Diamonds by Elizabeth Taylor — Elizabeth Arden

Perfume Extraordinaire of the Year:
Mane for à Travers Le Miroir by Thierry Mugler — Clarins Fragrance Group (Perfumer: Alexis Dadier, Mane Paris).

Editorial Excellence in Fragrance Coverage: Women’s Scent Feature:
“Uncommon Scents” by Lindsy Van Gelder in Allure

Men’s Scent Feature:
“This Year’s Model: What a Boy Wants” by Maggie Bullock in Elle

“Scent Bite” (short feature):
“Advanced Chemistry” in Elle

Blog:
“Scents of Cities: Kiev” by Bois de Jasmin

Technological Breakthrough of the Year:
Mane USA for Aquafine

Bath and Body Line of the Year:
Angel “Les Parfums Corps” by Thierry Mugler — Clarins Fragrance Group

Interior Scent Collection of the Year:
Nest Fragrances Collection Candles — Candela Group

Best Packaging of the Year Women’s Prestige:
Harajuku Lovers Fragrances by Gwen Stefani — Coty Prestige
Ma Dame by Jean Paul Gaultier — Beauté Prestige International

Best Packaging of the Year Men’s Prestige:
91X by Rocawear — Elizabeth Arden

Best Packaging of the Year Women’s Popular Appeal:
Bond Girl 007 by Avon — Avon Products Inc.

Best Packaging of the Year Men’s Popular Appeal:
McGraw by Tim McGraw — Coty Inc.

Best Media Campaign of the Year Women’s:
Sensuous — The Estée Lauder Cos.

Best Media Campaign of the Year Men’s:
Dirty English From Juicy Couture — Elizabeth Arden

Retailer of the Year:
QVC
Tova Borgnine

C.F.S.S. Top Scorer of the Year:
Carlos Fernandez — Velasco, business manager, Thierry Mugler Parfums, Clarins Fragrance Group, Saks Fifth Avenue, NYC

Source: Allure, Elle, The Fragrance Foundation, Osmoz.com and WWD