Saturday, May 23, 2009

The House of Guerlain: A Post-Documentary

Guerlain traces its origins back to 1828. Founded by Pierre-François Pascal Guerlain, the fragrance house has created some of the world's most famous and classic scents. It currently operates over 20 boutiques through out the world, and approximately 60% of its revenue comes from fragrance sells. Moët-Hennessey Louis Vuitton (LVMH) completely acquired Guerlain in 1996. The heir of the Guerlain dynasty, Jean-Paul Guerlain, still plays a creative role in the development of the house's fragrances.


The Guerlain Story



Interview with Jean-Paul Guerlain



Past and future of Guerlain



Selected Ads of Guerlain's Fragrances

Champs Elysées



Insolence



L'Instant Magic



Samsara



Shalimar




A Selected Chronological List of Guerlain's Fragrances

  • Eau de Cologne impériale, 1853
  • Fleur d'Italie,1884
  • Skine, 1885
  • Rococo, 1887
  • Jicky, 1889
  • Excellence, 1890
  • Belle France, 1892
  • Cipricime, 1894
  • Eau de Cologne du coq, 1894
  • Jardin de mon curé, 1895
  • Voilà pourquoi j'aimais Rosine, 1900
  • Mouchoir de Monsieur, 1904
  • Champs Élysées, 1904
  • Après l'ondée, 1906
  • Kadine, 1911
  • Heure bleue, 1912
  • Mitsouko, 1919
  • Shalimar, 1925
  • Liu, 1929
  • Vol de nuit, 1933
  • Vega, 1936
  • Ode, 1955
  • Vetiver, 1956
  • Chant d'aromes, 1962
  • Habit Rouge, 1965
  • Chamade, 1969
  • L'eau de Guerlain, 1974
  • Parure, 1975
  • First, 1976
  • Silences, 1978
  • Nahéma, 1979
  • Jardins de Bagatelle, 1983
  • Derby, 1985
  • Samsara, 1989
  • Héritage, 1992
  • Petit Guerlain, 1994
  • Un air de Samsara, 1996
  • Champs-Élysées, 1996
  • Guerlinade, 1998
  • L'Ame d'un Heros, 1998
  • Terracotta, 1999
  • Belle Epoque, 1999
  • Cherry Blossom, 1999
  • Aqua Allegoria, 1999
  • Philtre d'amour, 2000
  • Aqua Allegoria Floria Nerolia, 2000
  • Too much, 2000
  • Météorites, 2000
  • Coriolan, 1998
  • Mahora, 2000
  • Purple Fantasy, 2001
  • L'Instant de Guerlain, 2003
  • Cuir Beluga, 2005
  • Bois d'Arménie, 2006
  • Insolence, 2006
  • L'Instant Magic, 2007
  • My Insolence, 2007
  • Iris Ganache, 2007
  • Cruel Gardenia, 2008
  • Aqua Allegoria Figue Iris, 2008
  • Guerlain Homme, 2008
  • My Insolence, 2009
Source: International Directory of Company Histories, Vol. 23, Wikipedia and YouTube.com

Note: Post revised for clarity on 5/24/09.

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