The Report: Weekly Highlights of the Fragrance World: May 17 - 23, 2009

This week's news is very interesting as usual. Armani and Cacheral create fragrances inspired by influential women. Avon, The Body Shop, Cartier, Kenzo, Nicole Miller and Ermenegildo Zegna have launched and will introduce new fragrances. Finally, Le Labo sells a fragrance that is meant for your clothes. For more details, read The Report below.

• According to Now Smell This, Cacheral will launch a new perfume that refers to Scarlett Johansson and Scarlett O'Hara, the protagonist of Gone With The Wind. The new perfume will be simply named Scarlett. The main notes of this scent are tea leaves, citrus, pear, jasmine, orange blossom, honeysuckle, white musk and sandalwood.
  
• Avon has launched Chic in White. It is a floral-woodsy fragrance.


• The Body Shop introduces White Gardenia to the fragrance market. It is a floral-musk scent.


• Cartier will launch the Les Heures du Parfum (The Hours of Perfume) collection in the U.S. this fall.


• Do you need a luxury detergent to clean your clothes? Niche and upscale perfumer Le Labo has come out with a scented laundry soap called The Laundress. "A nose in your laundry! Why should the finest perfumes always be condemned to a glass spray bottle? Why should even high- end laundry products merely smell fresh and clean? We know you don't know and neither do we. The Laundress and Le Labo have hence decided to unite and address these incongruities. The idea? La crème de la crème of all- purpose detergent formulas perfumed with Le Labo's best-selling fragrance. The result? Your favorite sweater or shirt comes out of the wash clean, with the delicate and ultra- sensual smell of Rose 31," according to Le Labo's website.


• Giorgio Armani will launch a new perfume that will be inspired by the women in his life. It is called Idole d’Armani, and it is a spicy floral fragrance.


• Kenzo has added the fourth fragrance, Eau de Fleur de Prunier, to its "Eau de Fleur" collection. This spring fragrance is an "almondy floral scent."


• Nicole Miller and Parlux will come out with a new perfume in August. This new fragrance is called Frenzy, a modern chypre.


• Zegna Colonia will be Ermenegildo Zegna's newest fragrance for men. Zegna Colonia begins with Sicilian bergamot, neroli and cardamom. Its heart is iris and galbanum, and it dries down to musk, benzoin and cedar.

Source: Fragranceman.com, Le Labo, Osmoz.com, Now Smell This and WWD