Friday, May 22, 2009

Zegna Colonia by Ermenegildo Zegna - FYI

Zegna Colonia will be Ermenegildo Zegna's newest fragrance for men. It is expected to be launched in July or August. This fragrance is inspired by "La Dolce Vita." "'La Dolce Vita' is above all a state of mind, a way of looking at life: joyful, warm, positive and free. It also means enjoying the fine Italian life style. It immediately conjures up images of charismatic, intelligent and refined men accompanied by a radiant woman. A life filled with pleasure, sophistication and long summer days, la vita è bella!," said Anna Zegna, Image Director for the fashion and fragrance house.

Zegna Colonia begins with Sicilian bergamot, neroli and cardamom. Its heart is iris and galbanum, and it dries down to musk, benzoin and cedar. It will be available as an eau de toilette in two sizes -- a 2.6 oz bottle for $50 and a 4.2 oz bottle for $70.


Source: Press Release and WWD

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