According to this week's news, three major celebrities will launch new fragrances in the near future. Gucci has created a new web site for its fragrances. Two established perfumers will launch new scents in the American and Asian markets. Finally, the Fragrance Man writes about his trip to New York. For more details, read "The Report" below.
- A special group of postings on Fragranceman.com and Twitter discuss New York City's complex fragrance make up. Click here for more info.
- 50 Cent will launch his new fragrance, Power, in the fall. "The juice, which Jackson, [50 Ccent], concocted with Firmenich’s Harry Fremont, has top notes of lemon leaves, black pepper and artemisia; a heart of dark woods (which Spilka said was inspired by the wood panels used in Bentleys), coriander and nutmeg, and a drydown of patchouli, musk and oakmoss," states WWD. Power will be sold as two sizes as an eau de toilette -- a 1.7 oz for $50.50 and a 3.4 oz for $68.50.
- Gucci with Procter & Gamble Fine Fragrances will launch a new website for Gucci's fragrances this week. The site's url is guccifragrances.com. Customers will be able to purchase fragrances directly from the site.
- I Loewe You Tonight, the newest perfume from Loewe, will hit the Asian market in September. The fragrance begins with bergamot, tangerine, blackberry and pear; its heart is jasmine, clove, magnolia, cyclamen and peony; and it dries down to patchouli, mouguet, sandalwood, musk, and amber.
- Niche and luxury perfumer Frédéric Malle launched Géranium Pour Monsieur last month. This men's fragrance base is Geranium with notes of mint, cinnamon, clove and white musks added.
- Paris Hilton will launch Siren next month. According to WWD, Siren begins with juicy mandarin, apricot nectar and frangipani, which leads to a heart of of honeysuckle, coconut orchid and water lily notes. It ends with vanilla beans, sandalwood and creamy musk. It is available in two sizes as an eau de parfum: a 1.7 oz for $45 and a 3.4 oz for $55. It is expected to be sold in 2,000 stores.
- Patrick Dempsey and Avon will launch Patrick Dempsey 2 in November. According to WWD, the cologne's top notes are saffron, mandarin and nutmeg; its middle notes are spiced wood accord, green fig and cistus; and it dries down to olibanum, patchouli, guaiac wood and skin musk accord. It will be available as a 2.5 oz bottle for $35.
Source: Fragranceman.com, The Moodie Report and WWD
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