Fashion and perfume houses are planning future launches this week. Also, design and skin care companies have decided to play in the fragrance market. Good luck to those companies; it will be a tough ride in this very competitive market. For more details, read The Report below.
- Alford & Hoff, the maker of upscale men's skin care, will launch its first fragrance in select stores in October. Named Alford & Hoff, the fragrance will feature notes of Orpur, sweet rum, vanilla, tonka beans, amber, leather and suede. It will sell for $125 for a 100 ml bottle.
- American Eagle has launched its newest fragrance for men and women, True. A 50 ml bottle will cost $34.
- Couture fashion house Elie Saab has signed a 10 year licensing agreement with Beauté Prestige International (BPI), a division of Shiseido. BPI will create fragrances and cosmetics for the house.
- Finnish design firm Artek has collaborated with Comme des Garçons to create Standard. It is expected to be launched in October.
- Givenchy will launch a new version of Ange Ou Demon. It will be called Ange Ou Demon Le Secret. It will begin with Italian winter lemon, cranberry and green tea leaves notes. Its heart will be composed of sambac jasmine, white peony and water flowers and it finally dries down to blond wood and patchouli. Actress Uma Turman will be the face of this perfume.
- Grey Vetiver is the latest cologne by Tom Ford. "The iconic vetiver note achieves its full potential within a construction of enhancing elements. On top, orange flower, grapefruit, and aromatic sage lend freshness. Warm woods wrap and balance the top layer as enlivening middle notes composed of orris, nutmeg, and pimiento impart a clean, grounded energy. A wash of golden amber woods leads into a fascinating, rich drydown. Oakmoss contributes a green and woodsy impression and completes the refined harmony that floats coolly onto the skin, simultaneously melting into the body's natural heat," according to Sephora. A 1.7 oz bottle will sell for $85.
- Masik Collegiate Fragrances, the creator of scents that represent the character of select universities, has added four new fragrances to its collection -- University of Florida, University of Tennessee, University of Alabama and Auburn University.
- Tova has introduced Tova Signature Platinum to the market this month. The main ingredients for this fragrance are Crisp citrus, rare bergamot, absolute jasmine, lavender, lush sandalwood and musk. It is currently available as a 3.3 oz bottle for $36.00.
- Windsor is Creed's newest limited edition fragrance. Originally created in 1936 for King Edward VIII, also known as the Duke of Windsor, this fragrance is comprised of British gin, Jamaican lime, Scottish highland pine, Duke of Windsor roses, Bahamian orange, Canadian cedar and Australian eucalyptus notes. Windsor will be available as a 1.7 oz. leather-wrapped bottle for $405 and a 8.4 oz flacon that is autographed by Olivier Creed for $605. It is expected to be launched in December and will only be sold in select Saks Fifth Avenue stores, Creed boutiques and Creedcollection.com.
Source: Basenotes.com, CosmeticWorld.com, Fragranceman.com, Now Smell This and WWD.com
Fashion and perfume houses are planning future launches this week. Also, design and skin care companies have decided to play in the fragrance market. Good luck to those companies; it will be a tough ride in this very competitive market. For more details, read The Report below. 
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