California-based Parfumologie has launched a new fragrance line dedicated to American troops. Called American Line, proceeds from the sales of this collection will be donated to the U.S. Veterans Administration. For more information, read the press release below.Parfumologie launches The American Line™ in Summer, 2009.
Los Angeles, July 23, 2009: In an effort to create revenue streams to fund donations, Parfumologie has created officially licensed designer fragrances for the men of the United States Military.
Concept. The original concept of The American Line™ was created in 2008 and explored heavily during the last 18 months. Parfumologie met face to face with dozens of active soldiers and retired veterans and asked their opinion on the creation of this item. Being sensitive to the feelings of the men and women that the item represented was a top priority.
From these meetings, Parfumologie learned that the idea had strong appeal, as long as it was carried out correctly. Colors and emblems are highly symbolic and are given great importance in the design.
Broad Appeal. Millions of family members, friends and admirers of the servicemen and women would be open to purchasing the items as gifts or self use. The five distinctive scents were carefully chosen and are proven winners.
Donations. The success of the products will create a huge opportunity for The American Line™ to donate to each of the five Branches of Service in addition to the American Veterans Administration. Giving back to the Men and Women that have bravely served our country is a high priority.
Website. TheAmericanLine.Org is now up and running and has started selling products online. Suggested retail for the products is $45.00. Initial sales have been pleasantly strong.
Product Extensions. Parfumologie’s current project is the next logical step: A women’s line of fragrances. Product extensions will include gift sets, aftershaves, lotions, sunscreens, lip balms, etc.
Source: Press Release
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