Dsquared²

According to The Moodie Report, Dsquared² and its partner, ITF, will be rolling out a new men's fragrance in the near future. Called Dsquared² He Wood Rocky Mountain Wood, it is a woody vetiver fragrance. Indicated by its name, it has been inspired by the Canadian Rockies. The main notes for this fragrance are amber, incense, musk, violet, Canadian lily, white pepper, vetiver and cedar wood. It is available as a 50ml and 100ml Eau de Toilette spray.

Fragrance News Special: Decorate Your Home WIth Scent

Home fragrance is becoming one of the most popular and cost effective ways to decorate your home and with Slatkin & Co candles, you can find a scent for any room in your home. In this video, Harry Slatkin shares his picks for the fall season. -- Metacafe.com


Decorate Your Home With Scent - The most popular videos are a click away

Where did I get this info?
Metacafe.com

Geir Ness -- FYI

Approximately two weeks ago, I was introduced to Geir Ness's fragrances by his publicist. Both of his fab smelling scents are called Laila and Geir. Laila, his feminine fragrance, is "blended with notes of wild flowers native to Fjords unearthed in the Fjells of Norway." This is Norway's first international perfume. Geir is the male counterpart of Laila. According to Mr. Ness's publicity, this fragrance "reflects the active lifestyle of the working man who wants to look and feel healthy." His fragrances are available at fine department stores and on his website, www.laila.com. Look for my detailed thoughts about Laila and Geir in the next few weeks.

Fragrance News Special: A Profile of Drom: The Home of Perfumers

Drom Fine Fragrance Studio @ Yahoo! Video

Where did I get my info?
Y!Video
Drom

Versace pour Homme

Back in May, I mentioned that Versace por Homme($55 for 1.7 oz Eau de Toilette Spray; $72 for 3.4 oz Eau de Toilette Spray) was coming out with a new fragrance later that year. Last week I was reintroduced to this cologne while I was looking for a new fragrance at Saks. The entire fragrance shopping experience took me "back to the future." I bought one of my old favorites instead, which was Pour Monsieur by Chanel($61.00 for 2.5 oz Eau de Toilette Concentree), and I received Versace pour Homme as a sample. Here is the video and my mini-news story about this wonderful fresh cologne.

"Versace will release a new cologne for men; it is the masculine counterpart of Versace's newest women's fragrance. The new cologne will be known as Versace pour Homme. "The indigo-blue juice blends Mediterranean notes and damp woods over a floral, slightly moist mineral heart." (Osmoz.com)" -- The Report: Volume 1 (May 27, 2008)

Versace pour Homme 2008




Where did I get my info?
Fragranceman.com
Osmoz.com
YouTube.com

Fragrance News Special: Day vs. Night Perfume

"There are many kinds of women's perfume. Learn how to select day and night perfume scents in this free video clip about picking the right perfume for you." - ehow.com


Day Vs. Night Perfume -- powered by eHow.com

Where did I get my info?
ehow.com

The Beat for Men by Burberry: An Original Review

Citrus fragrances can turn me off. To be brutally honest, I don't like them. So, when I first sniffed The Beat for Men by Burberry, I was not initially enamored with it. But, before I tell you my true views about this cologne, let me first describe it according to Burberry's publicity.

“We wanted to create a fragrance that expressed [disheveled] elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat,” says Christopher Bailey, creative director of Burberry. This fragrance is for the man who lives in the moment. He is energetic, innovative and creative. “The unification of a modern generation of uniquely talented and like-minded men, [characterized] by their self-belief, individuality, free-thinking creativity, natural style of disheveled elegance, dynamic masculine, attitude and energy,” asserts Mr. Bailey. The Beat is a Citrus – Aromatic cologne. It begins with a musky Citron note. Its heart is Vetiver, Fresh Notes, Violet and Pepper, and it dries down to White Musk and Leatherwood Accord.

What are my real thoughts about The Beat for Men? As I've mentioned in the introduction of this review, I was initially thrown off by its strong citrus beginning. I typically like woodsy or masculine floral fragrances. I also like fragrances with strong synthetic notes. But, despite my first reaction, something about The Beat made me want to wear it. I was hypnotized by its alluring lingering scent. My suspicions about its “magical powers” was confirmed. Two people, a friend and a stranger, went wild over its scent. I also noticed the longing stares from strangers as soon as they inhaled a whiff of The Beat upon my body as I passed them. I think the right combination of citrus and aromatic notes makes this fragrance extra special.

The Beat for Men is available as a 1.7 ox Eau de Toilette for $55.00 and a 2.5 oz Eau De Toilette for $65.00. Its collection also includes an aftershave, an aftershave balm, a deodorant and a shower gel. It is sold in fine department stores and online perfumeries. I highly recommend this fragrance for all men.

Behind the scenes at the shoot for Burberry the Beat for Men




Where did I get my info?
The Beat for Men Publicity
Osmoz.com
Youtube.com

Enigma by Oriflame

While surfing YouTube, I came upon a fragrance that I did not know exist. It is called Engima by Oriflame, a Swedish cosmetic company that was started 40 years ago.

Enigma is an oriental floral. It is "an elixir that captures your body and soul. It is attractive and mysterious, named after the most famous decoding machine" according to Fragrantica. This perfume begins with Freesia. Its middle notes are Black Rose, Night Jasmine, Orange and Date Fruit. Enigma's base notes are Sandalwood, Patchouli, Orchid, Ambergris, Vanilla and Tonka Beans.

Enigma by Oriflame



Where did I get my info?
Fragrantica.com
Youtube.com

Museum Fragrance -- FYI

According to Luxist.com, the Oceanside Museum of Art in Oceanside, CA will show a display that will tantalize the sense of smell. Entitled "Institutional Wellbeing: An olfactory plan for the Oceanside Museum of Art," this art installation will be available for viewing from March 29 – August 9, 2009 . It was designed by Brian Goeltzenleuchter, a conceptional artist. According to the Museum's website, it "explores the perception of fragrance as an art media for interior environments. It playfully exploits the language of corporate aesthetics as well as new age healing to create and brand a scent for the museum using the latest in scent engineering technology." Luxist.com further mentions that the end result of this exhibit "is a scent named OMA which is meant to capture the olfactory experience of Oceanside Museum of Art." It will sell for $20. For more information, visit www.oma-online.org.

Fragrance News Special: Makeover Your Man

The video below was from a news segment that aired on NBC San Diego. Jennifer Ashlock showed some skincare products and fragrances for men that will make them more irresistible. Enjoy!

Annick Goutal -- FYI

The luxury perfume maker Annick Goutal will be launching an eau de toilette and a body crème of Un Matin d’Orage in May. This fragrance is "inspired by the scent of rain-drenched white flowers after a storm" according to CosmeticWorld.com. Its main notes will be Jasmine Sambac, Soft Magnolia, Sicilian Lemon, Peppery Ginger, Indonesian Champaca and Green Perilla.

Fragrance News Special: By Kilian on Euromax

Euromax, a German television show, features Kilian Hennessey in one of its episode. Monsieur Hennessey, who happens to be the heir of the Hennessey cognac family, started his perfumery, By Kilian, about two years ago. His perfume collection "reflects his personality and achieves a perfect alliance between elegance and absolute, uncompromising luxury" according to his company's web site.

On a personal note, one of his business managers, who happens to be stationed at Saks Fifth Avenue Las Vegas, introduced me to Kilian Hennessey's scents. He told me that Mr. Hennessey's collection was the most couture fragrance line at the luxury department store. It launched in the U.S. about ten months ago, and it is only available at a few exclusive U.S. retailers.

Kilian Hennessey on Euromax



Where did I get my info?

ByKilian.com

Youtube.com

Hove Pafumeur Ltd. -- FYI

While a good friend was visiting the original “Sin City,” New Orleans, he discovered a small, unique perfumery called Hové Parfumeur Ltd. When he saw me out at pub about two days ago, he approached me and told me about it. He knew I would be delighted to learn about this fragrant institution. So, here is the info about Hové Parfumeur Ltd.

Founded in 1931 by Mrs. Alvin Hovey-King, Hove “has created its fragrances to compliment and accentuate the personalities and styles of both women and men.” This perfumery sells perfumes, colognes, solid perfumes, lotions, massage oils, body oils and home fragrances. It uses the finest oils and fragrances to create its scents. For more information about Hové Parfumeur Ltd., visit its French Quarter location at 824 Royal St., call 504-525-7827 or go to its website at www.hoveparfumeur.com.

Fragrance News Special: A Profile of Le Labo

LM 100 presents Le Labo @ Yahoo! Video

Where did I get my info?
Y!Video

Extract of Patchouly (Patchouli) from The Art of Perfumery: Fragrance Recipe

Patchouli, a plant originally from Indonesia and Malaysia, is one of my favorite notes. It seems to give fragrances an extra kick. It is one of the prime ingredients for chypre, woody and oriental perfumes. DKNY Men by Donna Karan, Endless by Sarah Jessica Parker, Gucci by Gucci pour Homme and Kenzo Amour Le Parfum by Kenzo are good examples of fragrances that use this note.

Have fun with the patchouli recipe below. This interesting recipe is from the Art of Perfumery.

Patchouly.—Pogostemon patchouly (Lindley), Plectranthus crassifolius (Burnett), is an herb that grows extensively in India and China. It somewhat resembles our garden sage in its growth and form, but the leaves are not so fleshy.

The odor of patchouly is due to an otto contained in the leaves and stems, and is readily procured by distillation. 1 cwt. of good herb will yield about 28 oz. of the essential oil, which is of a dark brown color, and of a density about the same as that of oil of sandal wood, which it resembles in its physical character. Its odor is the most powerful of any derived from the botanic kingdom; hence, if mixed in the proportion of measure for measure, it completely covers the smell of all other bodies.

Extract of Patchouly.

Rectified spirit, 1 gallon.
Otto of patchouly, 1-1/4 oz.
" rose, 1/4 oz.

The essence of patchouly thus made is that which is found in the perfumers' shops of Paris and London. Although few perfumes have had such a fashionable run, yet when smelled at in its pure state, it is far from agreeable, having a kind of mossy or musty odor, analogous to Lycopodium, or, as some say, it smells of "old coats."

The characteristic smell of Chinese or Indian ink is due to some admixture of this herb.

The origin of the use of patchouly as a perfume in Europe is curious. A few years ago real Indian shawls bore an extravagant price, and purchasers could always distinguish them by their odor; in fact, they were perfumed with patchouly. The French manufacturers had for some time successfully imitated the Indian fabric, but could not impart the odor.

At length they discovered the secret, and began to import the plant to perfume articles of their make, and thus palm off homespun shawls as real Indian! From this origin the perfumers have brought it into use. Patchouly herb is extensively used for scenting drawers in which linen is kept; for this purpose it is best to powder the leaves and put them into muslin sacks, covered with silk, after the manner of the old-fashioned lavender-bag. In this state it is very efficacious in preventing the clothes from being attacked by moths. Several combinations of patchouly will be given in the recipes for "bouquets and nosegays."

Where did I get my info?
Osmoz.com
The Art of Perfumery

Going Green - FYI

Thinking about going green? Recycle your old fragrance bottles! Bond No. 9, the maker of luxury perfumes, has been recycling old fragrance bottles from all manufacturers since 1997. For more information, read the press release below.

Bond No. 9 New York Announces Recycling Initiative First Beauty

Company to Embark on Glass Recycling Effort Initiative to Support

Urgent Environmental Issue in New York and Around the World

New York, New York. October 16, 2007. Luxury niche perfumer Laurice Rahme announced today that she will open her Bond No. 9 New York boutiques and Saks Fifth Avenue doors to anyone wishing to recycle their empty perfume bottles. Well known by fragrance connoisseurs for her exquisitely crafted collection of artisanal neighborhood scents, Rahme will put her efforts towards recycling the glass that houses them -- as well as any of her competitors’. Recycling is just one way this quintessential New Yorker can give back to the city she loves and make a difference in the fight to save the planet.

Just bring your empty perfume bottles to Bond No. 9 or Saks Fifth Avenue stores nationwide – Bond’s or anyone else’s. Bond No. 9 will take care of the rest. And by way of an eco-friendly thank-you, Bond No. 9 will give you a refillable pocket spray Free with any purchase.

“As I become more aware of the issues facing our environment, I feel compelled on a personal and business level to participate in the green movement – and assume a leadership role. When I heard what Mayor Bloomberg is doing for the City with recycling, I knew that I could help, too,” said Laurice Rahme, creator and CEO, Bond No. 9 New York.

Rahme possesses a collection of vintage furniture finds and perfume bottles, serves organic tea in the flagship boutique’s tea salon, says no to plastic bags, lights her home using compact florescent bulbs and is now recycling empty perfume bottles. She walks the walk. And since it’s the new black, being green is easy for this New Yorker.

About Bond No. 9

In business since the fall of 2001, Bond No. 9 is a small-scale, NoHo-based artisanal perfumery whose dual mission is to restore artistry to scent-making and to celebrate New York, as no other city has ever been celebrated, with a wide range of neighborhood fragrances. Currently it offers 32 high praised women’s men’s and ambiguous eaux de parfum, which are available at the Bond No. 9 flagship (address: 9 Bond Street) and its three New York satellite boutiques (680 Madison Avenue, 897 Madison Avenue, 399 Bleecker Street,) Saks Fifth Avenue stores nationwide, and at select department stores and perfumeries around the world.

Pleasures Splash by Estée Lauder

Estée Lauder will launch a new fragrance collection in April. This collection is called Pleasure Splash. "Three all-over body splashes inspired by the liveliest notes within the classic Estée Lauder fragrance, Pleasures, created in 1995" according to CosmeticWorld.com. The collection includes Baie Rose Peony Splash, Jasmine Violet Splash and Sandalwood Amber Splash. They will retail for $52 each.

Astor Place By Bond No. 9 -- FYI

Bond No. 9 will add another fragrance to its collection. The new perfume is called Astor Place, and it is set to launch in April. Bond No. 9 describes this fragrance as "an intoxicatingly fresh spring floral that starts out with a bold and unapologetically seductive freesia-poppy-violet leaf composition, and then simmers down into the smooth, steady notes of teakwood and musk. For more information about Astor Place, read the press release below.

Astor Place: Our Mesmerizing New Eau de Parfum, Inspired by New York’s Most Vibrant Arts-and-Style Intersection

Back in the day, when Downtown was Uptown, nowhere in New York was grander than Astor Place—the enclave stretching between Broadway and Third Avenue, and floating between 14th and Houston Streets. Here, where much of the land was owned by the early 19th century fur-trading philanthropist John Jacob Astor, were situated the city’s greatest theaters, a row of colonnaded Greek Revival townhouses to rival Regent Park’s in London, the hallowed neo-Romanesque Great Hall of Cooper Union, the Renaissance-Revival Astor Library (now the Public Theater), and the neo-Renaissance shopping emporium John Wanamaker. Even the intersecting traffic thoroughfares added to the swirl of energy. Every street that enters the Astor Place energy field disappears and morphs into another street when it exits. (Eighth Street becomes St. Marks Place … Lafayette Street becomes Fourth Avenue … the Bowery becomes Third Avenue.) Clearly magic is at work here.

Astor Place kept a low profile through much of the 20th century. But then in 1967, Tony Rosenthal’s multi-ton gravity-defying geometric black metal sculpture, informally known as “the Cube,” was installed on its vertical axis right in the center of the plaza where Lafayette meets the Bowery. A bit to the south, that spacious promenade, Lafayette Street, is home not only to the acclaimed Public Theatre, where its see-and-be-seen Joe’s Pub now beckons to a stylish late-night crowd, but also to the Astor Place Theater. Ensconced in Colonnade Row, it was there that Sam Shepard’s plays were once performed, while Blue Man Group has held the subterranean stage since 1991. Berthed in the ground-level spaces, meanwhile, are a series of ultra-elegant mid-century home furnishings shops.

With Astor Place back on its game, we at Bond No. 9 decided it was time for a namesake eau de parfum. Hence Astor Place, the scent, an intoxicatingly fresh spring floral that starts out with a bold and unapologetically seductive freesia-poppy-violet leaf composition, and then simmers down into the smooth, steady notes of teakwood and musk. It’s contemporary Downtown all right, with a lot of grace.

The surface design of the Astor Place flacon echoes the angles and cubes of the Rosenthal sculpture, but renders them in a range of triangles displaying the richest array of colors ever seen in the Bond No. 9 bottle repertory. These triangles also recall Astor Place’s lampposts, curbs, and even cracks in the pavement which are lovingly decorated with mosaic tile shards by local denizens. Art abounds on Astor Place—and now it’s in liquid form too.

Astor Place, the eau de parfum, is available in two sizes: 100ml and 50 ml, at Bond No. 9’s four New York City boutiques, www.bondno9.com, 877.273.3369, and at Saks Fifth Avenue nationwide.


Launch date: April 2009
Suggested Retail Price: $220 for 100ml; $145 for 50ml
Astor Place Swarovski Limited-Edition for Mother’s Day - $300 for 100ml

Fancy by Jessica Simpson: An Original Review

I am a perfume snob. For those of you who are shocked by this statement, I will repeat this sentence – I AM A PERFUME SNOB. Whenever I sniff Jessica Simpson's newest fragrance, Fancy, I know it is not my cup of tea. I prefer perfumes and colognes that remind me of complex, thinking adults. When I experience a new fragrance, it needs to give me visions of Frida Kahlo's art, Frank Lloyd Wrights' buildings or Toni Morrison's novels. In other words, I must have an intellectual experience with a new scent. Fancy reminds me of a pop music loving teenage girl who loves to pop her Bubbalicious gum. This fragrance is definitely for the girl next door. I think Jessica Simpson and her perfumer have this type of woman in mind, very young and very pretty, for Fancy.

“With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans,” says Jessica Simpson. She also mentions that it is “a unique fragrance – personal, whimsical, playful and romantic . . . Fancy is just that: Fancy.” This sweet fragrance begins with Apricot Nectar and Sparkling Pear. Its heart is Dewy Gardenia, Toasted Almond and Night Blooming Jasmine. Fancy's lingering scent is Sandalwood, Amber Crystals and Vanilla Crème. The fragrance's juice is the color of blush champagne, the color of youthful young women.

The Fancy bottle interprets Ms. Simpson's favorite vintage perfume bottles. It is inspired “by the romance of all things vintage but always very modern and of the moment” according to the perfume's publicist.

Fancy's collection is a 3.4 oz Eau de Parfum Spray for $59.00, a 1.7 oz Eau de Parfum Spray for $49.00 and a 6 oz Body Lotion for $30. It is available at major department stores and online perfumeries. I recommend Fancy for teenage girls and women in their early twenties.

FANCY Jessica Simpson (Photo shoot)



Jessica Simpson gets Fancy with a New Fragrance




Where did I get my info?
Press Release
Youtube.com

All American Stetson - FYI

Tom Brady, football player extraordinaire, is the new face for Coty's All American Stetson. This cologne is a new addition to the Stetson family. According to the fragrance's publicist, "All American Stetson is a fresh, modern, new addition to the Stetson fragrance family. Best described as an aromatic woody fragrance, All American Stetson features notes of black suede (spokesman Tom Brady’s self-professed favorite), cedar leaf, ginger, musk, and fresh water ferns." It is currently available at mass retailers and retails for $14.50 - $26.00.

To support the launch of this cologne, Tom Brady and Stetson have created Tom Brady's All American Stetson Challenge. "It’s a fun, interactive online game that lets guys compete head-to-head with Tom in extreme sports, including Kayaking, Motorcross and Snowboarding," according to a representative of Stetson. To play the game, visit www.allamericanstetson.com.

Endless by Sarah Jessica Parker: News

One of my favorite stars of one my favorite movies based on my favorite television show has just released her newest fragrance. Who is this person?

Sarah Jessica Parker, the star of Sex in City, is this person. She along with Coty have just launched Endless, a fragrance that is part of the "Lovely Collection." I can assume that this perfume will smell very classy. Ms. Parker, in my opinion, would never give her fans a trashy fragrance.

According to Osmoz.com, Endless "evokes an unforgettable moment… a fragrant celebration that’s in love with life, overflowing with flowers, infinitely joyful." This perfume begins with Ivy leaf, Pineapple, Apple and Plum. Its middle notes are Peony, Pink Jasmine and Magnolia. Finally, it dries down to Oakmoss, Sueded Musks, Patchouli, Sandalwood and Vetiver. For more information, visit sarahjessicaparkerbeauty.com.

The Lovely Fragrance Collection by Sarah Jessica Parker on HSN



Where did I get my info?
Osmoz.com
Youtube.com

How to Make a Perfume Without Alcohol

How to Make Perfume Without Alcohol -- powered by eHow.com

Where did I get my info?
ehow.com

ANNIKA by Annika Sorenstam -- FYI

According to The Moodie Report, Annika Sorenstam, "considered to be the greatest female golfer of her generation," and SA Fragrances will launch ANNIKA by Annika Sorenstam just before Mother's Day. "ANNIKA by Annika Sorenstam is targeted primarily at golf enthusiasts, career-minded professionals and active, fashion-forward women. Like Sorenstam, the scent will be casually elegant and unpretentious, according to SA Fragrances." The main notes of this fragrance are Amber, Vanilla, White Flowers and Citrus.

White Patchouli by Tom Ford

White Patchouli is one of Tom Ford's newest fragrances for women. According to Osmoz.com, this fragrance is a "classically inspired reworking of one of perfumery’s most distinctive scents." It begins with Bergamot, Peony, Coriander and Night Jasmine. It's heart is Rose Absolute. Finally, it dries down to Patchouli, Blonde Woods, Incense, and Ambrette Seed. See the review of White Patchouli by Katie Puckrik below. I'm sure you'll find her assessment of this floral - woody musk perfume amusingly interesting. Enjoy!


Perfume Review: White Patchouli by Tom Ford



Where did I get my info?
Osmoz.com
Youtube.com

Lavender Perfume Recipes from the Art of Perfumery

The lavender perfume recipes below are from The Art of Perfumery by George William Septimus Piesse. This book was written in the mid-19th century, and it is considered to be an authoritative fragrance text. According to the Antiquarian Booksellers' Association of America, Piesse's treatise is:

"The FIRST EDITION of Piesse’s popular work on perfume. As Piesse begins, “By universal consent, the physical faculties of man have been divided into five senses, – seeing, hearing, touching, tasting, and smelling. It is of matter pertaining to the faculty of Smelling that this Book mainly treats. Of the five senses, that of smelling is the least valued, and, as a consequence, is the least tutored; but we must not conclude from this, our own act, that it is of insignificant importance to our welfare and happiness.”

Sections are devoted to the history of perfume; its consumption; simple extracts; animal perfumes; smelling salts and acetic acid; boquets and nosegays (made of sweet smelling flowers and/or herbs); perfumed soap; emulsions; cold creams; pomades and oils; hair dyes; absorbent powders; tooth powders and mouth washes; and shampoo. The appendix contains numerous short articles by Piesse and others related to perfume and its chemistry.

Piesse’s Art of perfumery was translated into French and went into more than ten editions."

The Lavender Recipes

Smyth's Lavender.

To produce a very fine distillate, take—

Otto of English Lavender,	4 oz.
Rectified spirit** (60 over proof),	5 pints.
Rose-water,	1 pint.

Mix and distil five pints for sale. Such essence of lavender is expensive, but at 10s. a pint of 14 oz! there is a margin for profit. It not being convenient to the general dealer to sell distilled lavender essence, the following form, by mixture, will produce a first-rate article, and nearly as white as the above.

Essence of Lavender.

Oyto of lavender,	3-1/2 oz.
Rectified spirit**,	2 quarts.

The perfumer's retail price for such quality is 8s. per pint of 14 oz.

Many perfumers and druggists in making lavender water or essence, use a small portion of bergamot, with an idea of improving its quality—a very erroneous opinion; moreover, such lavender quickly discolors.

**Rectified spirit is grain alcohol, such as gin or vodka. Most contemporary perfume recipes use vodka.

Where did I get my info?
The Art of Perfumery by George William Septimus Piesse
ABBA

ZuzuzPetalz by ZuzuzPetalz -- FYI

ZuzuzPetalz is made by independent West Coast perfumer by the same name. This wonderful floral perfume oil reminds me of Lancome's Tresor. According to this perfumer's web site, ZuzuzPetalz is "a unique, yet complex blend of white flowers that create a powerful alluring fragrance to indulge your senses. With subtle hints of gardenia, jasmine & other white petaled botanicals, ZUZUZPETALZ is a perfume oil to transcend seasons & embody every moment of the day." For more information about this scent, click here.

Halle Berry Launches New Fragrance -- FYI

According to Celebuzz.com, Halle Berry and Coty has just released her debut fragrance for women, Halle by Halle Berry. Bellasugar.com states that Halle is a "woody, oriental scent." The perfume's price will start at $17. I'm sure the Oscar winner's perfume will be a bestseller.

GUESS by Marciano for Men: An Original Review

One of the new terms that I've discovered in my marketing class is brand equity. Brand equity is a measure of the brand's ability to capture consumer preference and loyalty. In other words, a good brand always captures a consumer's imagination in positive ways. When I was invited to review GUESS by Marciano for Men, I couldn't say no. GUESS has always captured a positive response from me -- I'm the owner of multiple pairs of GUESS jeans. For me, this lifestyle brand represents an upscale yet a casual lifestyle. GUESS by Marciano for Men captures this spirit.

GUESS with Parlux will be launching GUESS by Marciano for Men in the Spring of 2009. According to Paul Marciano, Chief Executive Officer of GUESS?, Inc., “This new fragrance continues to bring to mind what makes GUESS? A top international brand. Once again representing the company's pioneering history GUESS by Marciano fragrance for men adds a fresh and unexpected twist to the traditional masculine persona.” The Chairman and CEO of Parlux Fragrances, Neil Katz, describes the GUESS by Marciano man as “modern and authentic, the GUESS by Marciano man knows what he wants. He's confident. He's an individual with attention-getting style.”

What do I think of GUESS by Marciano for Men? A few days ago, I asked a friend what he thought about GUESS's newest cologne. He thought that it was natural. It would mix well with any man's chemistry. I agree with my friend's opinion. GUESS by Marciano is in the same category as Man by Calvin Klein and Hugo Boss's newest cologne, Element. These colognes are intelligently designed – mass appeal yet have a niche element to them. In other words, GUESS by Marciano is a unique and sophisticated cologne that can be worn anytime by anyone. Personally, I've worn this fragrance for over a week, and I can't stop spraying it on myself. It works well with my natural body oils day and night. Thank you Parlux and GUESS for making this wonderful cologne.

What are the elements of GUESS by Marciano for Men? This fragrance has a similar beginning as Gucci Pour Homme yet it is more subtle. It has a citrus and spicy beginning. Its top notes are Frozen Ginger Mandarin, Iced Tonic Freshness and Fresh Black Pepper. The heart of this fragrance is Wet Violet Leaf, Star Fruit, Neroli Petals, Fresh Sage, Lavender and Rosemary. These notes make the fragrance more richer. Finally, GUESS by Marciano dries down to Soft Leather, Patchouli Bud, Ebony, Amber and Skin Musk notes. The base notes creates a sensual lingering scent on any man's body.

The collection for GUESS by Marciano for Men will include a 3.4 oz Eau de Toilette Spray for $60.00, a 1.7 oz Eau de Toilette spray for $47.00, hair and body lotion for $23.00 and a 2.5 oz alcohol free deodorant stick for $19.00. It will be available at fine department stores and GUESS retail locations. I highly recommend this fragrance for all authentic men who value individualism.

GUESS by Marciano - "Mirage or Reality" (Corporate Advertising Campaign)



Where did I get this info?
Press Release
Youtube.com

Fairy Dust by Paris Hilton: A Short Review

How can I best describe Fairy Dust by Paris Hilton? I can honestly say wow. This fragrance is very classy and very magical. Since Paris Hilton is a wealthy heiress, I should expect the best from her. She describes her newest scent as magical. According to Ms. Hilton, "It's delicate in the morning, sensual during the day and seductive in the evening. When I wear Fairy Dust, I feel as whimsical and free as a dazzling fairy."

Fairy Dust, which was launched in late 2008 and will be launched internationally this year, begins with Prosecco Accord, Pink Peony and Orange Blossom. These notes give the fragrance a floral and radiant effervescence feel. Gardenia, Peach Nectar and Water Lily notes are the heart of the fragrance. These notes express playful femininity. Finally, Fairy Dust dries down to Sueded Patchouli, Cashmere Musk and Vanilla Creme. The base gives this enticing fragrance its twinkle.

Fairy Dust consists of a 3.4 oz Eau De Parfum Spray for $55.00, a 1.7 oz Eau de Parfum Spray for $45.00 and a 6.7 oz Body Lotion for $28.00. It is currently available at fine department stores and online perfumeries. I highly recommend this fragrance for all sophisticated women of all ages.

Fairy Dust by Paris Hilton (behind the scenes photo shoot)



Where did I get my info?
Press Release
Youtube.com

Launches on the Fragrance Foundation's Site -- FYI

I just discovered something interesting on the Fragrance Foundation's web site. This organization lists the launches of new fragrances. To see this list, click here or the image.

Paris Hilton Is Set to Win a FiFi - FYI

According to my sources, our favorite celebrity-socialite-perfumer, Miss Paris Hilton, is set to win a special FiFi, a lifetime achievement award. It celebrates her success in the fragrance business world -- $200 million in annual worldwide retail sales. You go girl!

Known as the "Oscar" of the fragrance world, the FiFi, created by the Fragrance Foundation, recognizes the most outstanding and creative ideas of the fragrance industry. It was conceived 35 years ago by Anette Green, President Emeritus of The Fragrance Foundation. The FiFi awards are currently held in six countries: France, Germany, Italy, Spain, the United Kingdom and the United States. The main FiFi Ceremonies are held in New York City in late spring.

Finding Perfume on a Budget

"Perfume can be expensive. Learn ways to find perfumes that will fit your budget in this free video clip about picking the right perfume for you." - ehow.com



Finding Perfume on a Budget -- powered by eHow.com

Sheer Stella by Stella McCartney -- FYI

Stella McCartney, a fabulous high-end fashion designer and the daughter of the former Beatle Sir Paul McCartney, will be launching a new fragrance for women in April. Entitled Sheer Stella, this perfume is "a limited edition flanker to the original Stella fragrance, inspired by a romantic and wild garden on the first warm days of summer" according to Cosmetic World. The main notes for Sheer Stella are amber, frosted lemon, green apple, peony and roses.

The Beat for Men by Burberry -- FYI

If you don't already know this news, The Beat for Men by Burberry was released late last year. It is the perfect cologne to add to your spring fragrance wardrobe. According to the publicist for The Beat, it was "inspired by the British rock n roll type of energy," and it "is young, modern, masculine and dynamic." It is currently available at Bloomingdales and Burberry boutiques.